Wildcard Copywriting Laboratory

  Let’s not use a boring intro by saying, “Closing a sales call is a critical component of the sales process. It's the point at which you turn a prospect into a customer.” No kidding, right? Serving Solutions to the Prospect’s Pain As a Junior Sales Rep, you already know that closing a sale can be challenging. It requires the right balance of confidence, listening skills, and persuasion. You can do this with practice (repetition)  and good notetaking (data analysis). This article shares 10 proven strategies for closing sales calls that will have you serving solutions to prospects to increase your chances of success. Pay close attention to the examples illustrating these strategies in action. Let’s begin…   #1 Build Rapport Establishing a connection with the prospect is crucial for closing the sale. Building rapport “breaks the ice” to warm things up. It creates a sense of trust between you and them. Start by asking open-ended questions, sharing relevant personal experienc...

 

  Take our 7-Day Retirement Stay Spring Challenge! Spend seven (7) days and six (6) nights at Lake Falls Luxury Estates for a worry-free retired life experience…for FREE! Enjoy the freedom to do all the things you want and discover new things that will make retired living more enjoyable. Dear Senior Living Enthusiast, If you’ve been on the fence about committing to a retirement living community, this 7-day retirement stay challenge is the perfect opportunity to fully immerse yourself in a luxurious resort built entirely for senior living enthusiasts over the age of 57, completely risk-free. Two Burning Questions You’re probably wondering:   How is it risk-free?   Why would it be challenging to stay in a luxury retirement community for a week? Let’s address the first question because you’re curious about what the catch is. The simple answer to question one is “We have zero interest in taking your money.” If Lake Falls or any retirement community is not for you, there shoul...

  Beat the Housing Market Blues with A Contractor You Can Trust So Much, You’ll Invite Them to Your Home for Any Holiday! If your head is spinning from the election, The Fed, the stock market, unemployment reports, and the latest punch…home loan rates at, or exceeding 6%, buyers may be reluctant to purchase a home. This means, if you are or were thinking of selling your home, you’ve made the smart choice of slowing things down. Perhaps, you’re considering sprucing up the place for yourself and riding out whatever this period of financial uncertainty brings you.    Dear Neighbor, There’s no other way to put this. I wanted out of my house so bad that I was willing to sell it “as is” with an outdated master bathroom. I was done. Moving seemed like the best thing for me until I checked out the market. The rates for mortgages started rising. I felt like I was being painted into a corner. I wanted out of my house, but the numbers weren’t adding up to buy something new. I made t...

 

Dear Friend and Neighbor, This may be a strange way for us to meet. Don’t new neighbors just knock on your door with big smiles and a dried-out casserole? Fortunately, I’ll save you that trip to the front door and casseroles aren’t my thing. If you continue reading, there could be foods far more delicious than dried-out casserole in your future, but more on that later. The purpose of this letter is to ask you two questions:         Why would you give up your comfortable sofa and smart TV for overpriced food and drinks…and a movie?         What's  so special about a bar that shows movies in a theater? Pretty straightforward, right? C’mon, let’s find out the answers! The Answer to Question 1 is: Because Humans Need Experiences! That’s how you live and learn in life. Some people go skydiving and live to talk about it…when their parachute deploys properly. That sounds extreme, but you get the point. Some people go on c...

  So, you love dogs, huh? That’s terrific because they truly are amazing animals. What’s your favorite breed? Terrier, Maltese, German Shepard? It doesn’t matter what breed you choose. The important thing is to connect with your cuddly canine and enjoy a long life together. Long walks in the park, tennis ball toss, frisbee tricks, and the classic tug-o-war with an old sock tied in knots. Sounds euphoric, doesn’t it? Of course, it does. But what do you do if you can’t have a dog? Your landlord won’t allow them. You can’t afford one. You tried adopting but a more suitable family is selected. What now? Who do you share your life with? Snuggle on the couch with? Who’s gonna interrupt your nap by licking your face? Who will lower your stress after a long day at work? After an argument with a friend or family member? The good news is the answer is a simple one. Now, granted this isn’t the perfect solution but it can help maintain your mental health. Think about having a daily reminder of...

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EMAIL- DCAT Scholarship Golf Outing SUBJECT LINE Time to get back in the swing of things SNIPPET DCAT’s Scholarship Golf Outing returns on June 27, 2022! HEADLINE Spend a fun day in the sun supporting the Bio/Pharmaceutical Scientists of tomorrow! BODY The Science and Scholarship Committee has announced the return of the Scholarship Outing at TPC Jasna Polana in Princeton, New Jersey on June 27, 2022! Despite the postponement of last year’s outing, our members continued their support and generosity with donations to our various scholarship initiatives.  DCAT would like to thank you for paving a path for science scholars around the world to achieve their goals. As for this year’s outing, we are so excited to have members and customers back for a day of fun, friendly competition, and of course, networking within our industry.  We’re just over four months away and now is a great time to reserve a spot for your team.  Remember, teams can have a maximum of four (4) players....

 

 

 

  Coach Maurice Livingston, head coach of the Los Angeles Lightning, stands in the center of the locker room holding a football like a newborn baby in his left arm.  The team is trailing in the World Championship Game at halftime, 26-3. Most of the players sit in chairs surrounding the coach. Other players stand outside the circle with the coaching staff.  Everyone looks sad and dejected awaiting the words from their coach. Everyone...except Coach Livingston. COACH LIVINGSTON (measured, fatherly tone) Let's take a moment to come to grips with the fact that we're losing this game. This world championship game. As a former player myself, I share your pain and frustration. I share the agony of feeling this game is out of our hands and unwinnable. This is not how we practiced or prepared to play this game.  COACH LIVINGSTON (sarcastically) Who draws up plans for a "pick 6" on back-to-back possessions and a fumble loss for another touchdown? COACH LIVINGSTON (serious) No ...

  I’m Kris Keyes and the lab is open for exploration! Here is where you’ll find experiments with various copy tactics to help launch a creative think tank for digital marketers. Who doesn’t want a freelance copywriter bursting with ideas to join their team? Fresh eyes Sense of humor Curious Responsive Most of the work in this blog is speculative and based on research into the following areas: Copywriting job listings Products I’ve used Challenges to explore new things SEO trials and errors Interested, but want to start small? Can do! Need proofreading and copyediting? I got you covered they’re! See something you like? Great! Let’s talk! Email me at: kris@kriswritescopy.com Your freelance Copywriter for hire!