Wildcard Copywriting Laboratory

 

 

  Coach Maurice Livingston, head coach of the Los Angeles Lightning, stands in the center of the locker room holding a football like a newborn baby in his left arm.  The team is trailing in the World Championship Game at halftime, 26-3. Most of the players sit in chairs surrounding the coach. Other players stand outside the circle with the coaching staff.  Everyone looks sad and dejected awaiting the words from their coach. Everyone...except Coach Livingston. COACH LIVINGSTON (measured, fatherly tone) Let's take a moment to come to grips with the fact that we're losing this game. This world championship game. As a former player myself, I share your pain and frustration. I share the agony of feeling this game is out of our hands and unwinnable. This is not how we practiced or prepared to play this game.  COACH LIVINGSTON (sarcastically) Who draws up plans for a "pick 6" on back-to-back possessions and a fumble loss for another touchdown? COACH LIVINGSTON (serious) No o

  I’m Kris Keyes and the lab is open for exploration! Here is where you’ll find experiments with various copy tactics to help launch a creative think tank for digital marketers. Who doesn’t want a freelance copywriter bursting with ideas to join their team? Fresh eyes Sense of humor Curious Responsive Most of the work in this blog is speculative and based on research into the following areas: Copywriting job listings Products I’ve used Challenges to explore new things SEO trials and errors Interested, but want to start small? Can do! Need proofreading and copyediting? I got you covered they’re! See something you like? Great! Let’s talk! Email me at: kris@kriswritescopy.com Your freelance Copywriter for hire!