Welcome to the Wildcard Copywriting Laboratory

I’m Kris Keyes and the lab is open for exploration!

Here is where you’ll find experiments with various copy tactics to help launch a creative think tank for digital marketers.

Who doesn’t want a freelance copywriter bursting with ideas to join their team?

Fresh eyes
Sense of humor
Curious
Responsive

Most of the work in this blog is speculative and based on research into the following areas:

Copywriting job listings
Products I’ve used
Challenges to explore new things
SEO trials and errors

Interested, but want to start small? Can do!

Need proofreading and copyediting? I got you covered they’re!

See something you like? Great! Let’s talk!

Email me at: kris@kriswritescopy.com

Your freelance Copywriter for hire!

Junior Sales Reps: 10 Proven Strategies to Close More Sales Calls

Let’s not use a boring intro by saying, “Closing a sales call is a critical component of the sales process. It's the point at which you turn a prospect into a customer.” No kidding, right? Serving Solutions to the Prospect’s Pain As a Junior Sales Rep, you already know that closing a sale can be challenging. It requires the right balance of confidence, listening skills, and persuasion. You can do this with practice (repetition) and good notetaking (data analysis). This article shares 10 proven strategies for closing sales calls that will have you serving solutions to prospects to increase your chances of success. Pay close attention to the examples illustrating these strategies in action. Let’s begin… #1 Build Rapport Establishing a connection with the prospect is crucial for closing the sale. Building rapport “breaks the ice” to warm things up. It creates a sense of trust between you and them. Start by asking open-ended questions, sharing relevant personal experiences, and sh

"Lake Falls Luxury Estates" Senior Living Sales Letter

Take our 7-Day Retirement Stay Spring Challenge! Spend seven (7) days and six (6) nights at Lake Falls Luxury Estates for a worry-free retired life experience…for FREE! Enjoy the freedom to do all the things you want and discover new things that will make retired living more enjoyable. Dear Senior Living Enthusiast, If you’ve been on the fence about committing to a retirement living community, this 7-day retirement stay challenge is the perfect opportunity to fully immerse yourself in a luxurious resort built entirely for senior living enthusiasts over the age of 57, completely risk-free. Two Burning Questions You’re probably wondering: How is it risk-free? Why would it be challenging to stay in a luxury retirement community for a week? Let’s address the first question because you’re curious about what the catch is. The simple answer to question one is “We have zero interest in taking your money.” If Lake Falls or any retirement community is not for you, there should be no hard f

7 New Best Friends to Help Your Mental Health (Landing Page)

So, you love dogs, huh? That’s terrific because they truly are amazing animals. What’s your favorite breed? Terrier, Maltese, German Shepard? It doesn’t matter what breed you choose. The important thing is to connect with your cuddly canine and enjoy a long life together. Long walks in the park, tennis ball toss, frisbee tricks, and the classic tug-o-war with an old sock tied in knots. Sounds euphoric, doesn’t it? Of course, it does. But what do you do if you can’t have a dog? Your landlord won’t allow them. You can’t afford one. You tried adopting but a more suitable family is selected. What now? Who do you share your life with? Snuggle on the couch with? Who’s gonna interrupt your nap by licking your face? Who will lower your stress after a long day at work? After an argument with a friend or family member? The good news is the answer is a simple one. Now, granted this isn’t the perfect solution but it can help maintain your mental health. Think about having a daily reminder of the

Wildcard Copywriting Laboratory

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